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Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Many CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle…
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5 Reasons Why You Keep On Loosing Customers
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them…
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How To Excite Informal Customers Correctly (+Examples)
In my past articles, I have always been using the story of Samson and the bank. I have explained…
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Customer Interaction In CRM: Ways Of Getting Insight
It has much to do with talking to your customers and customers talking to you and among one another…
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Customer In CRM: Real Reasons Why You Ended Up With No Sales
At the end of this article , readers should be able to understand: Who a customer is,…
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2 Dimensions Of Customer Relationship
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate…
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Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
When we talk of touchpoints, we are talking about different ways through which customers can have access to an…
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Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this…
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Differences Between Product Centricity and Customer Centricity (+Practical Examples).
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · …
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Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin…
